Six industry Product Evaluators will be offering their expertise and marketing tips as part of the process. To meet them, go to www.grownebraska.org/producteval and click on the 2010 Product Evaluators link.
"Entrepreneurs and business owners who want to market and sell products made or designed in Nebraska can gain valuable insight regarding their product's marketability, pricing and packaging. These products consistently draw the attention of purchasing agents," said GROW Nebraska CEO, Janell Anderson Ehrke.
Even if you only sell retail, said Ehrke, the evaluation is highly beneficial. Recommendations include ways that products or marketing campaigns can be improved or expanded, and the best local retail outlets for sales. All products are rated on design, creativity, craftsmanship, price and overall impact. The Evaluation is a training service for business owners who want to participate in GROW Nebraska markets or retail events with the goal of increasing their triple bottom line. Producers are not present in the room during the evaluation so that industry experts can candidly assess all products.
You do not need to be in attendance or a GROW Nebraska member to participate. Cost for members is $15 and for non-members, $25.
A program of Central Plains Foundation Inc., GROW Nebraska helps maximize the state's entrepreneurial spirit and build the global reputation of Nebraska businesses by providing sustainable business environments through business-building marketing and education. To learn more about GROW Nebraska or Nebraska entrepreneurs and businesses, visit the GROW Web site at www.grownebraska.org.
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